The blogs and dailies have spent all day churning through possible motives for Google to get into the wireless software business. But it's not all that complicated: Google is just trying to get more people to use the Internet. Why? The more people use the Internet, the more eyeballs see Google's ads, and the more money Google makes. Right now the wireless Internet experience stinks. Thereis no common software platform like Windows or OSX for software development and except for the iPhone, there is no full featured browser. But there are 3 billion phones in use. That's a lot of eyeballs. The iPhone has already proven that if you give consumers a good wireless Internet experience they will surf the Internet all day long. AT&T says its data usage is up 4 times since the iPhone was released.
So ... if one platform existed for most wireless phones, and if they all ran the same browser, it's natural that more mobile phone software and more web applications would be written. Why will the carriers play along? Ultimately their business is about getting consumers to use their networks. And deep down in their soul they know that Google's phone software will generate more network usage than their software will. After all, Google already has $225 billion in software development marketcap to prove it.